Statistics show us that about 72% of people make their buying decisions based on a packaging design, which is why every business needs a custom packaging design boxes to increase sales and win customer loyalty. Nowadays, a packaging box is not just a box because packaging boxes have become a strategic asset.
Custom packaging will fulfill your immediate needs: protecting your product and aesthetically presenting it. In addition, custom product packaging will serve several other advantages, which we will discuss later in this blog.
It’s not worth mentioning that the success of your business can only be measured through its sales. To increase your sales, you need to do something that others don’t, and that’s where the custom design boxes can help you. For every business, customers are always king, so you need to win their hearts. Well, customized packaging is an easy way to win customers’ hearts and eventually make them your loyal customers.
Multiple studies show that it costs 67% more to acquire a new customer than to retain the previous one. If you are running a small business or an e-commerce startup, making a loyal customer will be a game changer. Now, if that info is enough for you and you want to get your hands on custom packaging design boxes, then all you need to do is click on Request A Quotation, and you are good to go.
Custom Packaging Design Tips To Win Customer Loyalty
1. Create A Design That Is Consistent With Your Brand
When severe competition is in the market, you must showcase your best card to stand out. Now it is the time for you to understand your target market and position your brand accordingly. While placing your custom packaging design boxes order on our site, you must keep in mind all the aspects of your business so that your packaging and brand’s theme will be aligned.
In short, the consistency of your packaging and brand is critical. It also helps reduce friction in the buying process by creating brand recognition. The most innovative way to design your custom box packaging is to maintain your brand’s visual elements so that the packaging can be recognized independently. This way, your custom product packaging design will serve an additional function as a valuable marketing tool. Integrating your brand’s visuals into your packaging will allow your market to associate one with the other and lead to more powerful branding overall.
2. Use a Brand Storytelling Strategy
The unboxing experience is a valuable opportunity to continue telling your brand’s story engagingly and dynamically, ideally eliciting an emotional response from your audience. To achieve an emotional response that will help and not delay your sales, consider your audience’s values and comprise those details throughout your package’s design.
We will assume that your color palette has been carefully chosen based on your market’s niche and the emotions activated by your specific color choice. As the visual components of your packaging continue to build on your brand’s identity, you can highlight the finer details.
If your brand highlights simplicity, then be sure that your packaging design’s shape, structural features, and size are streamlined.
Does your brand hold moral or eco-conscious values? If so, communicate using recycled materials like our kraft boxes. It’s essential for your packaging to have some depth. Highlighting your brand’s values helps you connect with your audience on a deeper level.
Your brand’s eco-friendly values can be communicated effectively without getting in the way of your package’s exceptional design.
3. Personalize Your Packaging
To make a customer loyal to your brand, you must do something for him. Customers always appreciate even the small details and effort. One of the easiest ways to win customer loyalty is by sending them a message. This can quickly be done through your custom packaging.
There is so much competition in the market, so you have to do something more to stand out. If you don’t have a budget to spend, you can also add a complimentary gift, and I assure you this will delight your customer. From a business, this doesn’t seem a lot from the customer side; he will feel appreciated.
4. Increase Customer Lifetime Value With Sustainable Packaging
Eco-friendly packaging has become so commonplace that it’s almost essential. It’s a great deal in the packaging industry. More consumers are utilizing their spending power by encouraging brands to use eco-friendly packaging.
Some consumers won’t even do business with a brand that shows a lack of interest in reducing their carbon footprint. Be sure to take action toward being a more sustainable corporation and proudly promote your efforts to do so.
You can captivate your audience and increase customer lifetime value with sustainable packaging by promoting your core values and ability to innovate as part of your brand’s story.
Explicitly mention that you have used cardboard boxes or kraft boxes for the environment’s sake. Eco-friendly initiatives should be a central part of your brand’s story.
Although the unboxing experience is one of the final touchpoints between your brand and your audience, it shouldn’t be an afterthought. Complete branding strategies that take advantage of every customer interaction will foster more brand loyalty, increasing the likelihood of repeat business.
Your brand must have a unique and memorable impression to improve customer lifetime value with custom packaging. Packwire uses an online custom packaging design platform that allows you to share your brand’s visuals with every customer during every transaction. If you take the time to deliver something special, you will see returns on that investment.
What Are The Benefits Of Custom Packaging Design Boxes?
1. It Helps You To Create A Long Lasting Impression
With so much competition in the market, you have to move fast to stay ahead. Today’s generation has little or no attention span, so capturing their attention is hard. Well, custom packaging design boxes are specially designed for this purpose. By getting your packaging from us, you will be assured that it compliments the overall look of your product. In addition, it also helps you to capture customers’ attention. As you probably know, the first impression is the last. And if you are running a small business or an e-commerce startup, then it’s challenging for you to leave a memorable impression.
2. Custom Packaging Design Boxes Act As A Free Marketing Tool
As a business owner, you know how significant it is to do marketing for your business. If you are running a small business, then we can understand that you don’t have enough budget to do it. What if we tell you there is an easy way through which you can do free marketing of your product? The customized boxes that we provide at DnPackaging allow you to do that. So, your product will be safe and market your brand free of cost.
3. Enhance Your Customer Unboxing Experience
By getting your boxes customized by us, you can enhance your customer unboxing experience. Customers have started posting unboxing videos of their products on social media. Just imagine the size of the audience that you can reach free of cost by enhancing your customer’s unboxing experience. You have to keep in mind that before seeing and using your product, the packaging is what grabs the customer’s attention.
4. Custom Packaging Allows You To Do Endless Customization
If you are ordering custom packaging from us, we allow you to do endless customization to add your personal touch. At DnPackaging, we will enable you to choose from different materials depending on your product. For example, eco-friendly kraft boxes are a perfect choice if you are looking for custom packaging for bakery boxes. And if you are looking for custom cosmetic boxes, then we offer corrugated cardboard boxes to protect your fragile products. In addition, you can also add your logo, images, text, slogans, essential information, texture, etc., to enhance the overall look of your packaging even more.