We have seen that most small businesses settle for ordinary packaging due to affordability. But common packaging doesn’t make your business stand out. Imagine covering your product in ordinary packaging on a store’s shelf alongside other products in stunning packaging. More often than not, buyers would likely choose and scrutinize the first product that grabs their concentration. And this is why custom product packaging for small businesses will create or hurt your sales.
Small businesses and big corporations typically have this misconception that anything “customized” comes with a hefty price tag. And this is one of the primary reasons why small businesses neglect their product packaging. When working with a shoestring budget, some companies think packaging doesn’t contribute to the bottom line. And they couldn’t be more mistaken.
Packaging for small businesses creates a perfect first impression, making users pick your products instead of your competitors. And customization is key to excellent and impeccable packaging that will lead to word-of-mouth. Whether you have a small brick-and-mortar shop or an eCommerce store, the packaging adds to the overall customer experience. So now what are you waiting for, click on Request A Quotation and you are good to go.
Meanwhile, let us explain why customised packaging for small businesses is essential. And check out some ideas to make the most stellar product packaging for your small business.
Your Packaging Is Your Brand Ambassador
Every brand has a story, and this compelling story goes into the company’s branding. Brands try to shape up exclusive branding for their target market to notice. And mind you, branding doesn’t only include your logos, tagline, website, or marketing collaterals.
Branding prolongs beyond the advertising channels. It derives mainly from your product and, most significantly, your packaging. Why? It’s simple. At first glance, the packaging is the first thing customers see.
When you want to set your brand in the market, you want to be the brand with a distinctive identity. And the first channel that expresses your brand’s uniqueness is your packaging. It symbolizes your brand story right off the bat.
Everything adds to customer understanding, from shape, size, material, function, copy, and graphics.
E-commerce stores are deprived of these chances to wow customers during the first dealings. And this is the basis why custom product packaging for small eCommerce stores is also imperative.
It’s All About The Experience
Product packaging for small businesses can garner a lookout through unboxing. When you’re giving your audience a relatively diverse experience through your packaging, you’re adding more value to your brand and product. The packaging is not just a material that contains your product. But it’s part of what the customer is settling for.
That said, small businesses must seek to give a memorable customer experience through the packaging’s first touch and feel.
Custom packaging that presents a new experience, such as how you open the box or the detailed graphics, can drive customer loyalty. Your competitors may have an excellent product. But customers will always have something to say about the packaging because somehow it is connected to the product itself.
Plus, custom packaging creatively presents your brand story through graphics and killer packaging designs. Steve Jobs once said, “Packaging can be a theatre; it can create a story.”
6 Different Types Of Packaging Ideas For Businesses
After reading this, you hope you clearly understand how much custom boxes are essential for your business. To make it more comfortable for you we have prepared a small guide on different types of boxes so that it’s convenient for you to order the best one according to your own requirements.
1. Custom Insert
Custom inserts are perfect for protecting gadgets or bottle packaging. It comes in various sizes and shapes and can hold your product in place for optimum protection. Try to custom-design your custom inserts by printing engaging graphics or illustrations.
2. Corrugated Cardboard
This type of packaging is a favorite among brands of any industry. It soaks moisture and provides a “cushion” inside the packaging. Corrugated cardboard, or “fluting,” is a high-tech and affordable construction for product packaging. Last but not least, it’s also very endurable.
More and more brands are seeking sustainability these days. And like-minded consumers are taking notice. Companies gain brand affinity if their values and principles align with those of their audiences.
3. Custom Paper Packaging
One of the most inexpensive packaging materials for small businesses, paper packaging is also a go-to option for brands. This is due to its environment-friendly nature. Moreover, paper packaging can also be efficiently custom-designed.
4. Textured Coating
To offer the customer a fantastic first impression, make the first touch unforgettable through textured coatings with customized graphics. Here are some types of packaging coatings:
-
-
- Gloss UV
- Raised UV coatings
- Pearlescent coating
- Glitter coatings
- Soft-touch
- Varnishes
- Metallic sheen
- Metallic foil
- Embossing and debossing
- Holographic foil
- Die-cutting
-
5. Transparent Plastic
Custom packaging for small businesses can be simple and visual. Creativity is critical to stand out from a store shelf. And plastic is one of the most common packaging materials companies use. But instead of using bare, regular plastic, make it transparent and give them a snippet of your product. If you’re selling perishable goods, showcase your product to attract consumers.
6. Multifunctional Packaging
Convenience is another aspect that should go into your packaging design. Give your audience something worthwhile by making your helpful packaging. Make your product packaging serve a double purpose.
For example, if you’re selling pizza, you can create perforations at the bottom of the box to transform them into four plates.
Reasons Why Packaging For Business Is Important For Your Business
-
Protection
The last thing you want to find is customers contacting you to say the product is broken on arrival. The packaging material you choose should be durable and protect what’s inside to stop this from happening. While damage can occur during transport, handling, or storage, you can minimize any issues by investing in the proper packaging.
Whether it’s cosmetics, food, electronics, or an item of clothing, how you package the product is critical for keeping customers happy and satisfied. While your mind may be focused on other business areas, you should never neglect the importance of product packaging.
-
Free Marketing
Custom rigid packaging is an easy and effective form of marketing. Letting others notice the box alone would make them know that your company exists. And if it is beautifully made, expect people to look twice at the box and feel interested in what your company has to offer.
Some people do not toss boxes. Instead, they keep them and use them somewhere else; hence when someone notices the box, your business can be immediately introduced to them.
-
Brand Recognition
We live at a time where making an impression online (and for the right reasons) is just as important as doing the same offline. One way of creating a buzz on social media is by having attractive packaging. When your target group sees what you offer and falls in love with it, chances are that you’re off to a good start. And it all starts with the packaging.